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	<description>Information and answers for Woodworkers</description>
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		<title>Creating Great Content, Keep it Real</title>
		<description><![CDATA[I firmly believe that your web marketing goals should be to build a community around your product or service, and that your web presence should be the &#8220;clubhouse&#8221; for that community. Making your site a place where your community can come to chat, show off, learn and play means that they will visit regularly. This [...]]]></description>
		<link>http://consultingwoodworker.com/blog/2012/01/31/creating-great-content-keep-it-real/</link>
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		<title>Stop Chasing Your SEO Tail</title>
		<description><![CDATA[To begin with, a few notes: I have been remiss about keeping up with this blog and posting as frequently as I ought to. I hope to remedy that at least for the next several months. One reason I believe that I can do better is that I just found out that I will be [...]]]></description>
		<link>http://consultingwoodworker.com/blog/2012/01/04/stop-chasing-your-seo-tail/</link>
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		<title>Of What use is Video to Me?</title>
		<description><![CDATA[I know it has been some time since I posted here, and I promise to try and be better about getting new posts up. The truth is, I have been VERY busy, and much of my time is being taken up by producing videos for my website and my clients. More and more companies are [...]]]></description>
		<link>http://consultingwoodworker.com/blog/2011/07/06/of-what-use-is-video-to-me/</link>
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		<title>Video is Not for You, Huh?</title>
		<description><![CDATA[Ok, I get it! Twitter, Facebook, Linkedin and now Quora? Who has time to keep up with all this stuff, let alone getting caught up with YouTube videos! I know that everyone is telling you that you HAVE to do social media, and you just do not have the time! Ok, take a deep breath&#8230;. [...]]]></description>
		<link>http://consultingwoodworker.com/blog/2011/03/01/video-is-not-for-you-huh/</link>
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		<title>Home Depot Does Social Media and Customer Service Very Right</title>
		<description><![CDATA[We love to complain about them, we bash them, and especially in the Woodworking community we refer to large home retail chains as &#8220;The Borg&#8221;. But to give credit where it is due, Home Depot this past week went all out and did it all right, and I think you should know about it. Just [...]]]></description>
		<link>http://consultingwoodworker.com/blog/2011/01/03/home-depot-does-social-media-and-customer-service-very-right/</link>
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		<title>Deeds, not Words (5 Reasons Continued)</title>
		<description><![CDATA[The second reason you don’t need to learn Japanese is because Lean is about actions not words. The only words to know are “Can we do this better?” But even that very powerful question is useless if action is not taken to back it up. We all tend to get into a bit of a [...]]]></description>
		<link>http://consultingwoodworker.com/blog/2010/05/09/deeds-not-words-5-reasons-continued/</link>
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		<title>Lean is Simple (“5 Reasons” continued)</title>
		<description><![CDATA[In “5 Reasons You Don’t Need to Learn Japanese to Become Lean” I promised to elaborate on the five reasons. Here is number one; Lean Is Simple: I was in Jamaica this month working with one of my long time clients. They have come a long way in the last four years, and are looking [...]]]></description>
		<link>http://consultingwoodworker.com/blog/2010/04/29/lean-is-simple-5-reasons-continued/</link>
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		<title>5 Reasons You Don’t Need to Learn Japanese to Become Lean.</title>
		<description><![CDATA[1) Lean is simple. At the heart of it, Lean is simple. Forget the books, courses and gurus. Making your custom shop Lean requires nothing more than developing the habit of constantly asking; &#8220;Can we do better?&#8221; 2) Lean is about deeds not words. The only term you need to learn is &#8220;Constant Improvement&#8221;. It [...]]]></description>
		<link>http://consultingwoodworker.com/blog/2010/04/12/5-reasons-you-dont-need-to-learn-japanese-to-become-lean/</link>
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		<title>Can Your Company Pass the Test?</title>
		<description><![CDATA[Social media sources are a great way to “listen in” on your customers and get a solid feel for what they are saying about you. I came across a really great example of that this week. On an online woodworking forum, (which I certainly feel is social media) I noted a posting about a company [...]]]></description>
		<link>http://consultingwoodworker.com/blog/2010/02/18/can-your-company-pass-the-test/</link>
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		<title>Social Media as Market Research</title>
		<description><![CDATA[Hopefully, by now you are at least thinking about your Social Persona, and beginning to test the waters. This blog post is going to show you one way to begin getting real value from your SM efforts. One of the most powerful uses of social media (and one that seems to get little attention from [...]]]></description>
		<link>http://consultingwoodworker.com/blog/2010/01/29/social-media-as-market-research/</link>
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